The golf course management is responsible for the proper functioning of the golf course, and it also facilitates and maintains customer satisfaction. They are also responsible for the experience in the clubhouse and pro shop. The golf course manager is also responsible for marketing strategies. Here in this post, we are going to discuss the marketing strategies of golf course management.
Golf Course Marketing Strategies
Marketing is one of the most critical parts of running the successful golf operation. For the better result, the golf course managers must be on the top of all the marketing strategies running in the market. Here are some of the marketing strategies which is highly used by most of the golf courses.
- Social media
Social media can be beneficial to generate revenue if it is done correctly. Posting quality content alongside your promotional posts is mandatory to retain & build followers. Social media management software & course management software with social media integration can help you in much beneficial & eliminate the tedious task of manually posting on each social channel.
In the social media informative content (such as tips & tricks) is crucial to bring in share & comments, images which show off your clubhouse culture will build your brand image. To increase the engagement of the fowlers, you should run some test on your post.
- Pay Per Click (PPC) & Digital Marketing
Advertisement through Google search & Facebook business pages is gaining popularity with the golf course. But ensure that these strategies demand a high level of sophistication to execute well. For this, the golf course managers require to hire a marketing agency to do the work effectively. The PPC campaign needs a lot of analysis, targeting, & iteration. Hence ensure that you have the right team & the right software working for you to be successful.
- Email Marketing
This kind of marketing is one of the best ways to reach your customers directly. It is widely accepted and mostly used marketing channel at golf courses. A great- crafted email that contains a promo code or information about an upcoming event can bring a lot of people to your golf course. Hence having a powerful golf management software suite with email marketing software tools will allow you to segment your customer base by:
- Play type
- Last time they visited your course
- Demographics & geography
- Tournament And Attendance
- Customer loyalty point balance
- Text Message & Mobile App
Push notification and SMS marketing both are the new marketing strategies to the golf course marketing toolbox. If the golf course management uses a mobile app that you can send the notification to a golfer’s home screen to let them know about an upcoming tee time that they have booked, a deal in the clubhouse, an event, & much more.
With the mobile application, the golf course management can take advantage of geofencing technology- which will send notifications to any golfer that enters the particular geographical area.
- Sell the Experience
The Golf course mainly focuses on the experience and services. But your marketing strategies should not only be based on just around the services you provide to the golfer, but it should be about how the golfer feel at your facility.