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Oatmeal Market: Investigation and Growth Forecasted until the End of 2025

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Global Oatmeal Market Report was valued at USD 2 Billion in the year 2017. Global Oatmeal Market is further estimated to grow at a CAGR of 3.6% from 2019 to reach USD 2.60 Billion by the year 2025. The North America region holds the highest Market share in 2017 and the Asia Pacific is considered as the fastest growing Market in the forecasted period. At the country level, China is projected to grow strongly in the coming years due to increasing rate of population.

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Major market players in Oatmeal Market are Quaker Oats Company, Kellog NA Co., General Mills Inc., Baggry’s India Ltd., Nestle, Dr. Mc Doughall’s Right Foods, McCann’s Irish Oats, Abbott, Conagra Brand, Associated British Foods plc, and brief overview of 9 companies is also provided in the report. Rising research and development expenses to cater changing demand of end users. Similarly, growth strategies such as acquisition, merger and expansion of the distribution network were few techniques adopted by most of Tier 1 and Tier 2 manufacturers in recent years.

SWOT Analysis of Oatmeal Market:
Strength:
Increasing preference for healthy meals
Nutritional benefits
Easy to cook
Weakness:
Availability of substitutes
High cost
Opportunities:
Availability of different flavors
Use in the cosmetic industry. For e.g. Talcum
Surge in demand for convenience food
Threats:
Intense competition among the producers.

The Global Oatmeal Market is segmented into three parts By Product Type, Distribution Channel, Form, and Region. The Product Type is divided into whole grain oats, regular rolled oats and steel cut oats in which regular rolled oats, contributes to the highest Market share as they contain pre-cooked oats and can be quickly prepared by adding hot milk or water. The Distribution Channel is divided into supermarket, convenience/ departmental stores, specialty stores and others in which supermarket segment, have the highest share in the Market as it offers the wide variety of oatmeal products and discounts. The Form segment is divided into regular/flakes, powder/flour, bar and others in which regular/flakes oats hold the highest Market share.

Oatmeal Market Segmentation:
By Form
• Regular/Flakes
• Powder/Flour
• Bar
• Others

By Product Type
• Whole grain oats
• Steel Cut Oats
• Regular rolled oats

By Distribution Channel
• Supermarket
• Convenience/Departmental stores
• Specialty stores
• Others

By Region
North America
• USA
• Canada
Europe
• Germany
• U.K.
• France
• Italy
• Rest of Europe
APAC
• China
• India
• Japan
• Rest of Asia-Pacific
RoW
• Latin America
• Middle East & Africa

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