A Digital Marketing Specialist holds the proficiency of online marketing and advertising. He/she is responsible to create marketing campaigns & spread awareness of a company’s product by identifying & targeting potential customers through Search Engines, Social Media & Emails.
From running a viral campaign that converts prospects into main leads to boosting the revenues for company’s brand & products, a Digital Market Specialist does all things together: develop, execute, and monitor.
Hi, I am Chandan Chakraborty a freelance website developer in Kolkata, India I am also running a web design company in Kolkata. I started my journey with a simple, common man from a small village. I had spent more than a decade doing full-time freelance web designing until I decided to come up with his own company. Last few years I am also working on digital marketing projects and grabbing huge knowledge and experience. Here, I am sharing how I achieved and How my experience helps others who really dedicated and want to be A Digital Marketing Specialist.
Listed below are the regular duties that a Digital Marketing Specialist deals in:
What Does All a Digital Marketing Specialist do? (Job Description)
A Digital Marketing Specialist job description comprises of designing, creating & delivering Digital Marketing Strategies to improve the traffic of company’s site, thereby contributing to the growth of the company devices & products. He/She will make use of all Digital Marketing Components like SEO, SEM, PPC, SMM and content marketing and contribute in:
- Developing, managing and designing layouts of communications such as presentations, newsletters, event support materials, research papers, and brochures.
- Managing digital agency relationships, day-to-day production, as well as campaign budgets and schedules.
- Planning, development and execution of national digital programs and campaigns, including online advertising, web site strategy and design, social media, mobile, and deliverables.
- In depth knowledge of SEO and adwords programs
- Interfacing with marketing communications functions, as well as PR, events, retail and business product marketing teams.
- Owning and maintaining site analytics, metrics, and campaign reporting.
- Creating brand awareness, channelizing email campaigns, and ensuring better client.
- Analyzing client feedback.
A Digital Marketing Specialist Work in Detail
1.Effective Data Analytics:
The ability to analyze and act on data is increasingly important to businesses. Data analysis has now become an internal organizational function that is being performed by Data Analysts. An effective Data analytics helps organizations harness their data and use it to identify new opportunities which in turn lead to smarter business moves, more efficient operations & thus higher profits with utmost customer satisfaction. For example, Analysis of daily sales will reveal trends and patterns, such as peak shopping days or biggest-selling items.
The latest boost in digital technology has raised the demand for a Digital Market Analysis. This is when companies started preferring a Digital Marketing Specialist who is well proficient in analytics & virtual marketing tactics. A Digital Marketing Specialist use efficient methods to turn their data into usable information.
2. Execution and measurement of SEO, SEM & PPC:
As an SEO/SEM part, a Digital Marketing specialist covers a wide variety of duties such as web marketing, web analytics, content strategy planning, link building, and keyword strategy. A Digital Marketing Specialist needs to pay special attention on:
- Executing tests, collecting and analyzing data, identifying trends and insights in order to achieve maximum ROI in paid search campaigns
- Tracking, reporting and analyzing website analytics, pay-per-click (PPC) initiatives and campaigns
- Managing campaign expenses
While SEO (Search Engine Optimization) helps in gaining traffic and visibility from search engines via unpaid or free listings, SEM includes Paid Advertising i.e. PPC that helps to buy traffic with the help of paid search listings.
3.Social Media Marketing & Paid Social Media Advertising
Do you know “70% of consumers expect businesses to have a social media presence, and the average social media user spends upto two hours on social media sites”?
If used wisely, social media advertising can do wonders for your business. Social media marketing or SMM incorporates marketing on numerous social media channels like Facebook, YouTube, Houzz, LinkedIn, Twitter, Pinterest, Instagram, Google+, and many others.
So which Social Channel would be the best fit for your company? Well, your Digital Marketing Specialist will help you with this. Utilizing your business data, he will make sense of the best SMM strategies to achieve the business targets.
In order to maximize your visibility on social media platforms, paid social media marketing is a must. According to a research data, 90% of marketers accepted to have an increased exposure for their business after paid social media marketing, and 75% say they’ve increased traffic. Paid promotion is been doing wonders while picking up the speed across all the social networks. For a paid Social Media Advertising, your Digital marketing specialist must have deep knowledge of Facebook Ads, Twitter Ads, Instagram Ads, Pinterest Ads, Snapchat for business etc. He must also aware of using ” Analytics Tool” to get the privilege Social Media Insights.
4. Email Marketing & Content Marketing
Email Marketing helps in getting thorough info about bounce rates, open rates, conversions and niche targeting which are considered the important factors of successful Digital Marketing Campaigns.
Content is the present – and future – of marketing. Content marketing specifically focus on creating, publishing, and distributing content for a targeted audience online. To be effective at content marketing, a Digital Marketing Specialist should know right Content Marketing plan that include articles, blogs, online journals, videos, pictures, infographics, webinars, free e-books.
5.Use of latest Digital Marketing Tools and Platforms
Along with relevant online marketing skills, a Digital Marketing Specialist should also know the latest Digital Marketing Tools and Platforms, some of them is listed below-
Free Digital Marketing Tools
- Facebook Insights
- Twitter Analytics
- Google Analytics
Digital Marketing Platforms
- Planning and Spend Manager
- Workflow and Collaboration Manager
- Marketing Asset Manager
- Raven Tools
Email Marketing Platforms
- Mail Chimp
6.Mobile Marketing and Visual Advertising Skills
Mobile marketing is the art of marketing your business to mobile device users; smartphone users. Mobile Marketing specifically focuses on smartphone users & help building a strong audience. If we see recent mobile marketing statistics, “Mobile searches have increased 200% year over year in 2012.”
A Digital Marketing Specialist should know these tactics, ensure that his or her site is mobile responsive & the right mobile App is being used.
Since visuals have a better influence on mind than text posts, a Digital Marketing Specialist must aware of getting better engagement and conversions if they use visual advertising campaigns to target their audiences. It is seen that a visual post on Facebook drove 100% more engagement compared to a text content. Visual Advertising Platforms that a Digital marketing specialist can utilize include Facebook, Twitter, Pinterest, Tumblr, Instagram & other Image sharing sites.
7.Run Viral Campaigns
Viral marketing is the most explosive method for promoting your brand or products via internet. Successful viral marketing campaigns are extremely cost effective & can affect business growth positively.
Let’s understand the virality with this example- Ajio- a shopping website ran a campaign that include free vouchers of 1000 INR for each person who sign up & another 1000 INR for each friend who sign up with the reference. When every person that signs up refers a group of friends that also sign up, who in turn refer their group of friends who also sign on, and so on… Every new series of signups gets larger and larger and ultimately the company is benefitted.
A Digital Marketing Specialist should be aware of the tactics to explode company’s Viral Marketing Campaign with a Contest or offer an Incentive for Spreading the Word.
Digital Marketing Specialist Courses Online
If you are seeking to grasp the skills of Digital Marketing, worry not, there are numerous online Digital Marketing courses you can enroll on. Listed below are the features of Online Digital Marketing courses-
- How to get a website listed among top Search Engine results; full SEO techniques
- How to run ads on Major Search Engines: Google, Bing
- Lear how to build a brand, generate leads & aggregate audience on Social Media
- Learning overall Affiliate Marketing and Mobile App Marketing
- Blogging for Beginners
- Grasping skills of Email Marketing & content marketing
- Learn how to make business decisions from the metrics available in Digital Media
- Video Advertising, Visual Advertising, Shopping Advertising, ORM, and so forth
Apparently you can also join a practical Digital Marketing Training program, which is customized for Digital Marketing Specialists. These are short time programs designed to master your Digital Marketing Skills & awareness.
We wish you good luck for your journey towards becoming a Digital Marketing Specialist!